Bob Ghafouri is a Managing Director with A&MPLIFY, Alvarez & Marsal's AI powered digital agency, in Washington, D.C. He is the North American leader of A&MPLIFY, a platform designed to help clients incubate and launch new digital businesses, platforms and products from incubation to market launch.

Mr. Ghafouri specializes in growing new digital businesses; generating value for clients with digital growth strategies and technology driven digital transformation; and advising technology startups. With nearly 25 years of experience, he helps clients unlock trapped value by leveraging existing assets to create new growth opportunities, accelerate existing digital programs, foster innovation, and deliver customized experiences for customers.

Prior to joining A&M, Mr. Ghafouri served as Chief Commercial Officer with Red Ventures, a digital media holding. He led a team that designed and launched an artificial intelligence (AI) powered digital commerce and content platform to support advertising, direct response, and affiliate commerce revenue generation programs across the Red Ventures portfolio. He also worked across brands to bring differentiated propositions to advertising partners.

Previously, Mr. Ghafouri worked with Accenture as a Senior Managing Director, a member of the global leadership committee, and a founding member of Accenture Interactive. As Chief Growth Officer, he helped increase revenues; helped raise capital for growth; participated in acquisitions to scale the business; and advised companies in retail, telecommunications, consumer goods, hospitality and health sectors on digital growth and digital business building. He was also Co-founder and former head of Accenture’s global digital transformation strategy practice, Bloom. In addition, Mr. Ghafouri founded, launched and scaled three digital businesses in the government, retail and real estate industries.

Mr. Ghafouri earned a bachelor’s degree in accounting and quantitative business analysis from Pennsylvania State University. He serves as a Venture Partner for Next Gen Ventures, advising Next Gen Ventures’ portfolio companies (including Everlywell and Urban Stems).